DIY Express for Screwfix/B&Q
Challenge
B&Q had spotted an opportunity in the DIY market for a new format store and challenged us to deliver a new name, identity and in-store communications package for a number of pilot stores.
Activation
We developed the ‘DIY Express’ name, brand identity and in-store graphics pack. This included researching and writing copy for all of the key product information panels as well as developing four new catalogues for each department in-store.
B&Q had spotted an opportunity in the DIY market for a new format store and challenged us to deliver a new name, identity and in-store communications package for a number of pilot stores.
Activation
We developed the ‘DIY Express’ name, brand identity and in-store graphics pack. This included researching and writing copy for all of the key product information panels as well as developing four new catalogues for each department in-store.
