Appletiser
Soft Drink
Soft Drink
Challenge
Reverse a 3 year sales decline, increase distribution points and recruit more 25-40 year old sophisticates into the brand.
Reverse a 3 year sales decline, increase distribution points and recruit more 25-40 year old sophisticates into the brand.
Activation
Became the official soft drink sponsor of Ascot.
Gave the brand a high profile on and off trade promotional platform.
Created a premium personality for the brand.
Delivered consumer & trade POS.
• YOY sales increased by 15%
• CIM Award for Brand Activation
Became the official soft drink sponsor of Ascot.
Gave the brand a high profile on and off trade promotional platform.
Created a premium personality for the brand.
Delivered consumer & trade POS.
• YOY sales increased by 15%
• CIM Award for Brand Activation
