Dixons Travel
The number 1 airport technology store, with 17 outlets across the UK & Ireland
The number 1 airport technology store, with 17 outlets across the UK & Ireland
Challenge
Increase sales by encouraging business and leisure travellers to consider a technology purchase across the entire omni-channel shopper/travel journey.
Activation
Created shopper personas by mapping the leisure and business travellers’ experience.
Concept, design and management of content, competitions and promotional mechanics.
Campaigns to promote products and services across the entire shopper journey; from Sofa 2 Sale.
Increase sales by encouraging business and leisure travellers to consider a technology purchase across the entire omni-channel shopper/travel journey.
Activation
Created shopper personas by mapping the leisure and business travellers’ experience.
Concept, design and management of content, competitions and promotional mechanics.
Campaigns to promote products and services across the entire shopper journey; from Sofa 2 Sale.
