Fells
UK’s leading fine wine distributor
UK’s leading fine wine distributor
Challenge
Sales representatives were struggling to gain cut-through with key buyers in the on and off trade and needed communications collateral and a detailed product website to support their sales efforts.
Sales representatives were struggling to gain cut-through with key buyers in the on and off trade and needed communications collateral and a detailed product website to support their sales efforts.
Activation
Created Communiqué, a curated selection of news, in depth articles, profiles and offers; print and e-editions.
Design and management of website showcasing over 700 products with nutritional and technical information for the trade and media.
Created Communiqué, a curated selection of news, in depth articles, profiles and offers; print and e-editions.
Design and management of website showcasing over 700 products with nutritional and technical information for the trade and media.
• Traffic increased by 120%
• Average dwell time 3 mins 30 seconds
• Average dwell time 3 mins 30 seconds
