Argos Financial Services
Argos Card & Product Care sales
Argos Card & Product Care sales
Challenge
Store colleagues were overlooking key opportunities to recruit new Argos Card customers and sell Product Care packages.
Activation
Store colleagues were overlooking key opportunities to recruit new Argos Card customers and sell Product Care packages.
Activation
Campaign theme: Just Ask
An internal communications programme encouraging colleagues via their sales huddle meetings to ‘Just Ask’ customers. Rolled out via a toolkit to over 800 stores for Store Managers and e-learning content on Sharepoint and Yammer.
An internal communications programme encouraging colleagues via their sales huddle meetings to ‘Just Ask’ customers. Rolled out via a toolkit to over 800 stores for Store Managers and e-learning content on Sharepoint and Yammer.
8% increase in new Argos card customers within 6 months
